Friday, July 06, 2007

Trust

Arnold Kling looks at what it means to be a "high-trust culture".

The word "trust" is one of the most positive words in the English language. Often our most emotionally powerful words are vague and imprecise when it comes to definition.

For me, trust operates in two contexts that are similar but distinct. To trust information means that I use it in a positive way to guide my thinking on an issue. To trust a transaction means that I expect to receive appropriate benefits from that transaction.

A high-trust society is one where trust extends beyond one's clan or village. Trust within families is something that can be taken for granted, even in a low-trust society. A high-trust society is one that has found a way for trust to extend to strangers.

Sometimes, trust is based on experience that leads one to believe that someone else is virtuous...

However, the highest form of trust is trust in the processes followed by other parties, including the incentives governing those processes. Information that is developed using scientific methods, with careful consideration of alternative hypotheses and limitations of the data, comes from a reliable process. Transactions are most trustworthy when they take place in a context where similar transactions have proven trustworthy and cheating is easily detected and punished.

For example, purchases from firms that need good reputations in order to attract repeat business and word-of-mouth sales are more reliable than purchases from firms that can survive on one-off, isolated individual purchases. That is because when reputation matters, the incentives serve to protect the purchaser.

My idea of a high-trust society differs from that of many elites. Elitist journalists think that a high-trust society is one where we trust the mainstream media. Elitist politicians and activists think that a high-trust society is one where we trust legislators, regulators, and experts to exercise broad authority. In contrast, I believe that a high-trust society is one in which processes ensure that elites are subject to checks and accountability. It is particularly important for legislators, regulators, and experts to have their authority limited and their accountability assured.

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