Time to fight back

Islamic terrorists are winning the PR war.

You see an old sheik, speaking to what looks like 100,000 people, pulling out a sword and exhorting his screaming flock to kill every Jew they can find. One radical Muslim after another is shown giving motivational speeches on the fine art of Jew-hatred. And Jew-killing. Lots and lots of Jew-killing.

But here's the crazy part: There's not a word from the Jew-haters about the dreaded Occupation. Not a peep about roadblocks or fences or the oppressive policies of the Zionist occupier, which, as we are so often reminded, lie "at the heart" of our enemies' discontent. The Jew-haters are honest: they want Jews dead. All Jews. Roadblocks or no roadblocks. West Bank or no West Bank.

Talk about an inconvenient truth.

When you see all this Jew-hatred, it's tempting to be dismissive and say "These are only the radicals; there are many more moderates." Or to get all cynical because "The radicals will always want to kill us. So what's new?" These are great coping mechanisms that help us maintain our composure. But here's what's new: The radicals aren't just getting bigger and bolder on the battlefield, they're also, amazingly, winning the PR war.

Our PR timidity has backfired on us. I'm not saying we should emulate "Wrestlemania" announcers (how sincere do they look?), but I am saying that we need to get bolder and more emotional. It makes us more human.

For example, when the bombs fall on Sderot, instead of empty cliches like "no terrorist is immune" and "this is unacceptable" and so forth, we should have the guts to run ads all over the world and get on CNN and the BBC and say things like: "We gave them land, and they gave us war." "This proves that the occupation was never the key problem," and "How would England respond if the same amount of bombs fell on Manchester?"

These are not think-tank words, they're real words. If we can deliver them with the same intensity Mr. Burg used five years ago, the world will better understand the justness of our cause.

The amazing thing about the PR battle is that it's probably the only area right now where we can win. The political, military and diplomatic landscapes are a mess, but the PR landscape is wide open. Especially post-disengagement, there are numerous PR victories that are ours for the taking.